07 October 2021, Mumbai:
American clothing company Levi’s has launched a new collection in association with its global brand ambassador and Bollywood star Deepika Padukone. To be available at Levi’s retail outlets, Levi.in and select partner e-commerce platforms from October 8, the collection re-imagines Levi’s classics through its range of jeans and denims while introducing Padukone’s signature favorites like athleisure pieces, edgy faux leather pants and oversized shirts.
The range includes varsity jackets, co-ord sweatsuits, crop-tops and bralettes. It also features contemporary interpretations of Levi’s denims—with new on-trend 70’s-inspired high waist jeans and cut and sew wide-leg silhouettes.
The collection also introduces newer fabrics, finishes and fits. The pandemic has swayed consumer fashion in favour of more dressed down clothing—including athleisure apparel and casuals as consumers swapped formal trousers for sweatpants.
