Myntra partners with digital fashion brand 'Urbanic' to offer differentiated fashion styles to shoppers
24th August 2021, Mumbai:
Leading fashion brand Myntra has partnered with London-based digital fashion brand Urbanic to offer a differentiated collection of over 2,500 styles to shoppers on the platform.
The partnership aims to target young fashion-conscious consumers looking for trendy, affordable, far-from-basic styles across categories, including apparel, loungewear and accessories.
The new collections -- including tops, denims, winter wear, lingerie, swimwear and accessories -- will be available on Myntra from September 1.
The partnership between Urbanic and Myntra gives an edge to one of the world's biggest bases of Gen-Z -- one of the primary consumer segments of Myntra -- fashion shoppers as it creates wider accessibility, especially with Myntra being the preferred launchpad and platform for fashion brands in engaging with digitally native audiences across the country.
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Myntra’s association with Urbanic can enhance the later's reach and foothold in the country and offer opportunity for consumers to access a wide range of trendy 'grammable' pieces.
Youtube Channel: https://www.youtube.com/c/DFUPublications/videos
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