21 August 2023, Mumbai
Noel Tata's company, Tata Trent, has introduced the traditional Indian attire brand "Samoh," poised to rival Manyavar and Isha Ambani's Reliance Trends.
An affordable collection of premium occasion wear
Samoh embodies classic and contemporary elegance, offering an affordable collection of premium occasion wear. Its inaugural store in Hazratganj, Lucknow, inaugurates the brand's national expansion.
Samoh seamlessly intertwines tradition with modernity exuding a touch of luxury and sophistication for life's significant moments."
A Challenge to Manyavar and Reliance Trends
This initiative, led by Ratan Tata's sibling, will notably challenge the dominion of Manyavar and Reliance Trends in the traditional attire sector. Despite the Tata Group's existing clothing brands, the launch of Samoh showcases an innovative direction.
Tata Trent: A portfolio of retail brands
Established in 1998, Tata Trent boasts Westside, Trent Hypermarket, Landmark Stores, and Zudio within its portfolio.
Samoh: Aspiring to be a leader in the traditional attire market
In a realm dominated by Manyavar and Fabindia for festive and ceremonial attire, Noel Tata envisions Samoh ascending to a paramount position.
Tata Trent's current annual revenue exceeds Rs 2000 crore. Additionally, Reliance's significant investment in luxury designer Manish Malhotra underscores their commitment to fashion.
Samoh is a new player to watch out for in the traditional attire market. With its affordable prices, stylish designs, and commitment to quality, Samoh has the potential to become a significant player in the industry.
