Apparel brand Shivanii has launched a new gender–neutral collection.
The ready-to-wear collection offers androgynous styles, neutral color palettes, inclusive sizes and diverse campaign. It promotes a more and accepting approach to personal style.
The changing reaction of retailers, media houses and e-tailors to evolving consumer attitudes towards gender –fluid fashion will fuel the growth of this segment in India, says Shivani Parkih, Founder, Shivanii.
The brand recently also launched its winter festive collection, Designed in a bold color palette of black and red, the collection mixes tailored pieces with sheer mesh and more fluid drapes. It offers sporty and formal garments for a modern, conceptual visual
A graduate form Istituto Marangoni, Milano, Parikh launched Shivanii with an aim to redefine the industry's norms regarding gender and aesthetics. The brand sells through its direct to customer e-commerce store with garments priced in the mid- to premium segment of the market.
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