Leading casualwear brand in India, the US Polo Assn, unveiled its biggest yet Indian store in Jayanagar, Bengaluru. Spanning over 6,190 sq f across three floors, this new store aims to be a game-changer for the brand's retail experience in India.
Inspired by the sport of polo, the modern space features sport-themed décor and accessories, immersing shoppers in the brand's story. Combining classic and trendy elements, the store showcases the brand's diverse product range, including polo shirts, denims, sweaters, jackets, T-shirts, etc.
This store is the first to offer the brand's new SS'24 womenswear collection, previously available only online. It also houses all other product categories, including USPA Mainline, USPA Sport, Denim & Co, Footwear, Kidswear, Accessories, and Innerwear.
The store reflects the brand’s commitment to cater to the evolving fashion preferences of Indian consumers, who are increasingly on par with their global counterparts, says Amitabh Puri, CEO
With over 400 brand stores and 2,000 shop-in-shops across 200 Indian cities, US Polo Assn continues to expand its retail footprint, and this new flagship store marks a significant step in their journey.
