ABFRL: To enter D2C & improve visibility

01 June 2022, Mumbai:

Aditya Birla Group has announced the launch of its new D2C entity– TMRW, which will acquire as well as incubate 30 brands in the next three years.

RELEVANT NEWS  ABFRL to raise funds through equity shares and warrants

On the back of ease of covid restrictions in some of the battered categories like apparel & modern retail, the brand is expecting a recovery in volumes and rural-semi-urban markets in the coming quarters and hence expected to increase visibility.

ALSO READ ABFRL To Raise Funds

The company owns brands like Louis Philippe, Van Heusen, Allen Solly, and Peter England and it also has partnerships with Ralph Lauren, Hackett London, Ted Baker, Fred Perry, Forever 21, American Eagle, and Reebok.

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CREDITS: ET Retail