Bata India to display products on social media platforms

28 June 2022, Mumbai:

Bata India plans to display products on social media platforms including Instagram and provide consumers a link to direct them to the website. This will help the company boost online operations that currently account for 15 per cent of its total business.

Having entered India in 1931, the Czech company has, over the years, become a leading name for school and formal shoes. However, over the last 5-6 years, the brand has been evolving from a ‘functional and durable’ brand to a ‘casual and fashionable’ one.

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It recently released campaign ‘It’s got to be Bata’, to take the brand to the next phase of evolution. Starring new brand ambassador Disha Patani, the campaign highlights its new versatile 24x7 casual collection. It features brands like: Bata, Bata Red Label, Bata Comfit and Naturalizer.

Bata India is also increasing focus on sneakers across its various brands such as North Star, Hush Puppies and Power.

The brand has set up a large number of sneaker studios in its stores to display up to 300 styles across nine brands, including younger ones like North Star, Hush Puppies, Red Label and Power. It even launched a digital campaign ‘Unlimited sneakers’ in December last year and a SneakerFest campaign to drive the portfolio.

For fiscal ended March 2022, Bata India's consolidated net profit was Rs 102.99 crore. It had reported a net loss of Rs 89.31 crore in 2020-21.Sneakers led growth recovery in Q4 FY22. It accounted for 20 per cent of Bata’s total revenue during the quarter.

Bata has also expanded its retail network to 107 stores. As of 2021, Bata had more than 1,500 retail stores across the country, including franchisee stores. As a part of its expansion push, Bata is increasing its focus on the franchisee model. It has 325 franchisee stores and intends to take them to 500 soon.

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