Bestseller India collaborates with social commerce platform Trell Shop
04 February 2022, Mumbai:
Retailer of brands like Jack & Jones, Vero Moda and Only, Bestseller India has collaborated with social commerce platform Trell Shop for retailing its products.
The launch of these brands on the platform marks Bestseller’s entry into the social commerce market in India. It will strengthen Trell’s offerings in the mass premium segment and strengthen its presence in the Indian fashion market.
As per the terms of collaboration, Jack & Jones, Vero Moda and Only will get access to Trell’s ecosystem of 18 million content creators and over a 100 million users across metro and non-metro cities, the two companies.
Present in 46 countries with over 2,800 mono-stores and 12,000 external multi-brand stores. In India, Bestseller also retails brands such as Selected Homme and Produkt. It currently has 375 exclusive brand outlets apart from 1,219 shop-in-shops in multi-brand stores in India apart from sales online.
On the other hand, Trell Shop offers products from several brands L’Oreal, Garnier, Plum Goodness, Calvin Klein, Elle 18, Global Desi, Bewakoof, among others.
The addition of Bestseller brands to its portfolio will expand its brands collection on the platform.
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