20 September 2023, Mumbai
Biba, the women's and girls' ethnic wear brand, has expanded in Gujarat, opening an exclusive store in Vadodara. The outlet showcases Biba's fresh branding, with a striking geometric printed facade and interactive design.
Local influencers flocked to the store's opening, enjoying a selfie booth and trying out new collections.
Spoilt for choice
Featuring pre-festive occasion wear and everyday kurta sets, shoppers can choose ready-to-wear or ready-to-stitch outfits. The store also boasts an extensive bottom wear section for mix-and-match styles.
Biba operates brick-and-mortar stores and an e-commerce site across India, with international outlets in Nepal and Malaysia.
