Black White Orange to develop merchandise licensing for Playboy in India
23 November 2023, Mumbai
Black White Orange (BWO) has set its sights on developing and overseeing merchandise licensing operations in India through a strategic partnership with Playboy Enterprises International, a prominent lifestyle brand and a key player within the PLBY Group.
This collaboration will empower BWO to manage an array of categories, spanning fashion, accessories, beauty, grooming, home, innerwear, and shopping experiences.
Allison Kopcha, Chief Business Development Officer and Licensing at Playboy says, the company's robust business acumen, distinctive licensing approach, and deep understanding of the Gen-Z and millennial consumer mindset position it well to thrive in the Indian market. Mitali Desai, Co-founder of Black White Orange, emphasizes the partnership will leverage Playboy's assets, including the iconic Rabbit Head logo, to not only offer a diverse range of lifestyle products but also deliver an inclusive shopping experience.
Currently, BWO boasts partnerships with Jay Jay, Kwality Restaurants, Bluorng, The Noble Sculptor, Balenzia, Daily Objects, and Bonker’s Corner in India.
