14 November 2022, Mumbai:
Navyasa by Liva has partnered with Deepika Padukone to launch its latest traditional wear collection for the winter festive season.
The women’swear brand’s new launch features two new textiles Liva Sheen and Liva Shimmer with zari.
The collection was designed by design duo Abirr N’ Nanki of the luxury brand Limerick and using fabrics by Liva. This new collection also features a wider array of garments than its maiden collection this year. More fusion styles such as tunics, kaftans, tops, dresses, capes, and jumpsuits are rendered in its signature Liva textiles to offer a comprehensive wardrobe solution.
Padukone stars in the brand’s autumn/ winter advertising campaign wearing a variety of occasion wear saris. The brand hopes to see a much larger shift in the perception and adaptability to saris, especially among the younger generation and urban women. The collection is aimed at perceiving saris as the new cool and making it the preferred attire for modern Indian women.
The brand is an ode to true contemporary, cosmopolitan Indian women who believe that style is a combination of fashion and comfort. Liva retails from five stores across Mumbai, Bangalore and New Delhi as well as on a range of multi-brand e-commerce platforms. Navyasa by Liva launched earlier this year specialises in saris.
