H&M teams up Rokh to launch new collaborative collection
Offering a fresh take on wardrobe staples, H&M has teamed up with emerging brand Rokh to launch a new collaborative collection. Available both in selected stores and online at hm.com, this collection brings Korean designer Rok Hwang's meticulous attention to detail to a diverse range of pieces, spanning womenswear, menswear, and accessories.
Ann-Sofie Johansson, Creative Advisor and Head-Design Womenswear, H&M, says, the collection aims to introduce Hwang's work to a wider audience, blending his distinctive aesthetic with H&M's accessibility.
Inspired by 1980s office power dressing, the collection takes a playful approach to reinventing classic styles. It features deconstructed corset tops, dresses, and accessories with customisable details such as button fastenings and hook-and-eye trims allowing for individualised styling.
A few of the standout pieces for women in the collection include a double-layer trench coat and an oversized blazer with an extended metallic-notched belt. Statement occasion wear styles include a black corset dress with a detachable, irregularly pleated hem and a cut-out blazer mini dress. For men, the collection offers oversized trench coats and cocooning leather blazers, challenging traditional corporate attire norms.
Rok Hwang, Creative Director, Rokh, emphasises, featuring customisable details and decisive cuts, his collections are timeless. He expressed excitement about seeing customers engage with the collection and interpret it in their unique ways.
