Japan’s Onitsuka Tiger to relaunch Mumbai store
Japanese sportswear and footwear brand Onitsuka Tiger will relaunch its store in Mumbai to coincide with the launch of its new, genderless collection.
The collection centers around the color black since it better identifies the Onitsuka Tiger brand and it is redolent of the aesthetics of the ninjas, who always wore black.
The waistcoats, midi pleated skirts, velour dresses, wide-leg bottoms, and nylon jackets have a futuristic feel while also harking back to the utilitarian styles of the early 2000s.
RELATED NEWS . SRTEPC: Huge Export Opportunity in the Japanese Market
ALSO READ Japan: Garment sales income fell in Feb'22
Onitsuka Tiger first entered the Indian market in 2017 with brick-and-mortar stores in Delhi and Mumbai and then launching a dedicated e-commerce store for the country.
The brand is known for its fashion-focused sportswear which mixes Japanese aesthetics with performance wear. Onitsuka Tiger is run by Asics, the Japanese performance sportswear firm. Asics entered the Indian market in 2015 and launched its sports lifestyle brand.
Asics was established in 1949. Presently, the bulk of its sales comes from the footwear segment and the rest from apparels. Onitsuka Tiger shoes start from Rs 5,999 and go up to Rs 30,000.
The Indian footwear retail market is one of the rapidly growing sectors today. India is the second largest footwear producer in the world.
Advertise in FAIR EXPRESS 2022
Join our community on Linkedin
