La Vie En Rose expands into Bengaluru with new lingerie store
31 October 2023, Mumbai
Canada's La Vie En Rose, a specialty lingerie retailer, has opened its second Indian store at Phoenix Mall of Asia in Bengaluru.
The store caters to women aged 25-45, offering sleepwear, lingerie, and swimwear. La Vie En Rose entered the Indian market through a partnership with Apparel Group India in July 2023 and inaugurated its first store in Noida.
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They prioritize omnichannel retail, allowing customers to shop through their website and platforms like Ajio, TataCLiQ, Myntra, and Nykaa Fashion.
Founded in 1985, the company now operates over 230 stores in 125 Canadian cities and over 400 stores in 20 countries worldwide.
