Levi's mannequins redefine instinct-driven experiences
19 October 2023, Mumbai
Levi’s, the iconic denim and lifestyle brand, unveiled its seasonal campaign "For Now, For A Lifetime," celebrating instinct-driven moments.
To extend this narrative, Levi’s orchestrated a groundbreaking experiential activation in Mumbai, Delhi, and Bangalore.
Inspirational
Their mannequins embarked on impromptu adventures inspired by the digital film characters, engaging in activities like video games, movie-watching, savoring vada pao, and chasing sunsets.
This initiative was complemented by consumer engagement activities.
The wandering mannequins appeared in popular public spots and malls, attracting passersby who eagerly posed for photos, sharing them on social media while tagging the brand.
Levi’s transformed well-known locations, such as Carter Road in Bandra and Connaught Place in New Delhi, into advertising spaces.
Livery
Each mannequin showcased the brand's latest collection, featuring new denim fits, elevated t-shirts, shirts, and more.
This experiential activation, bridging offline and online channels, urged everyone to embrace spontaneity and live in the moment without hesitation, reinforcing Levi’s commitment to celebrating life's unique experiences.
