Metro Brands renews partnership with Crocs India
Metro Brands (MBL) has renewed its partnership with Crocs India with notable adjustments to the agreement terms. The renewed agreement gives Metro Brands exclusive rights to own and operate Crocs ‘full price’ stores across the western and southern states of India along with an extension of the contract's residual balance term.
Additionally, the agreement retains MBL’s rights to maintain, renew, and operate all existing stores currently operational in the Northern and Eastern states.
This renewal marks the evolution from the previous Non-Exclusive Retail License Agreement signed in April 2015 between the two companies, effectively superseding it.
Launched in 2008, the partnership between MBL and Crocs India began with the introduction of Crocs' products within MBL's multi-brand outlets. Subsequently, in 2015, the companies entered a non-exclusive retail license agreement, allowing MBL to distribute Crocs products in India. Presently, MBL operates over 200 exclusive Crocs stores.
Commending MBL’s role in enhancing Croc’s presence in India, Sumit Dhingra, VP and General Manager, India, Middle East, and Africa emphasised their contribution in creating a retail experience resonating deeply with Indian consumers.
Besides Crocs, Metro Brands also boasts an array of Indian labels like Metro Shoes, Mochi, Walkway, and international brands such as Crocs, Fila, and FitFlop. Additionally, the company recently partnered with the US-based footwear giant Foot Locker.
