03 September 2022, Mumbai:
Indian cricketer Jasprit Bumrah is the brand ambassador for Performax.
This is an active wear brand from Reliance Retail’s fashion and lifestyle portfolio. With this association, Performax aims at being a leading global sportswear brand and is banking on Bumrah’s popularity across the globe to drive sales of its products. This association is among the first in a series of initiatives Reliance plans to undertake toward establishing Performax as the preferred active wear brand for customers.
Performax specializes in active wear merchandise and offers a wide range of options across footwear, apparel, and accessories categories, among others. Currently, the brand has a presence across over 1000 stores in over 330 cities.
The global activewear market is growing at a CAGR of 6.5 per cent. The market is helped by a global cultural shift toward health and fitness. Companies are favoring a casual dress code and consumers are demanding more comfortable clothing.Spacer fabric plays an important role in creating padding and support. In the past, sports bras were made using a spacer fabric knitted in a uniform thickness, and would add additional padding for support or to create a push-up effect. With the new generation of spacer fabric technology – the sculpted spacer – manufacturers can knit in a way that corresponds to the natural size and shape of women’s bodies, enhancing comfort with form-fitting support.
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