27 September 2023, Mumbai
Makani Creatives has ignited excitement with its dynamic campaign featuring the charismatic Ranveer Singh, encapsulating the essence of the newly unveiled Lavie Sport sub-brand.
Lavie Sport, a men's accessories offshoot of the renowned Lavie handbag brand, aims to be a gender-neutral 'hybrid bag' brand.
Intro
Focusing on fostering an active lifestyle, the sub-brand boasts high-performance, multi-functional, and sturdy backpacks, duffle bags, and trolley bags.
The campaign's tagline, "Work, Play, Slay," perfectly encapsulates the product line's blend of sporty aesthetics and functionality, tapping into Gen-Z's language and style. As this generation enters the workforce, fashion accessories like these are set to become personal statements.
Makani Creatives, with a decade of expertise in lifestyle retail brands, brings their fashion-forward design prowess to amplify the brand's promise of enabling an active lifestyle. Ranveer Singh's involvement perfectly embodies the campaign's ethos, and his infectious energy seamlessly translates into the creative execution.
