Reliance Brands Limited onboards more global luxury brands to India
27 October 2023, Mumbai
Reliance Brands Limited (RBL) has announced that it will bring 10 global luxury brands to India through Ajio Luxe, a sub-brand of Ajio that offers luxury products. The news was shared on social media on Thursday.
Ajio is an online retailer that belongs to Reliance Retail's digital commerce venture. It was founded in 2016 and is based in Bengaluru, Karnataka.
Nuanced platform
It sells a variety of products for women, men, and kids, such as clothes, shoes, accessories, and electronics. In 2020, it added global luxury brands to its portfolio through Ajio Luxe.
The addition of these 10 new brands to Ajio Luxe is a significant development for the Indian luxury fashion market. It will give Indian consumers even greater access to the world's top luxury brands, without having to travel abroad.
