Tata's Zudio plans aggressive expansion with 150-200 new stores by 2025
08 January 2024, Mumbai
Zudio, the value fashion brand from the Tata Group, aims to capitalize on the increasing demand for affordable clothing by opening 150 to 200 new stores by the end of the fiscal year 2025.
Despite the prevailing market slowdown, Zudio remains resilient and continues to thrive, benefiting from the growing cost-consciousness among customers who seek budget-friendly fashion trends.
As a part of the Tata Group's retail business Trent, Zudio has already launched approximately 100 exclusive brand outlets in the ongoing fiscal year (FY2024) and intends to continue expanding its retail presence in the coming months.
Nuanced picture
Introduced by the Tata Group seven years ago, Zudio is strategically positioned to meet the demand for value fashion among the youth in India.
The brand offers a diverse range of casual wear, party wear, and loungewear for men, women, and children, complemented by accessories and lifestyle goods, all priced below Rs 1,000.
Trent, the retail entity, not only oversees Zudio but also manages the department store chain Westside.
Furthermore, Trent has entered into a joint venture with the Spain-based giant Inditex SA to retail Massimo Dutti and Zara products in the Indian market.
