Renowned fashion and retail conglomerate Aditya Birla Fashion and Retail (ABFRL) has partnered with prominent fashion and lifestyle player, 6Degree to elevate its digital footprint and enrich its e-commerce endeavors across its array of brands.
The collaboration seeks to capitalise on 6Degree's adeptness in the digital fashion arena to revamp ABFRL's online presence and craft a more cohesive and tailored shopping journey for its clientele. This venture aligns with ABFRL's ongoing digital transformation endeavors, geared towards staying abreast of the swiftly evolving fashion landscape and catering to the dynamic preferences of consumers.
Expressing their excitement about the partnership, Nikhil Hegde, Amit Bhardway, Co-founders, 6Degree, underscored their commitment to revolutionise the e-commerce customer experience alongside ABFRL. They articulated 6Degree's mission to furnish fashion and lifestyle brands with robust digital solutions that fuel advancement and ingenuity.
Praveen Shrikhande, Chief Digital and Information Officer, ABFRL, echoed this sentiment, anticipating fruitful collaboration with 6Degree to enrich their e-commerce journey, enhance customer interaction, and foster digital expansion across brands.
This collaboration signifies a significant stride in ABFRL's endeavor to consolidate its position as a frontrunner in the digital fashion domain as it continues to broaden its brand spectrum and delve into novel market segments. It underscores ABFRL's commitment to pioneering the digital evolution within the industry, ensuring its sustained leadership in the realm of fashion and retail.
