Aditya Birla Fashion and Retail (ABFRL) has embarked on a transformative sustainability journey with the unveiling of 'Fashionabling Earth' at Bharat Tex 2024.
This innovative 3D coffee table book encapsulates a decade of ABFRL's commitment to environmental stewardship and social responsibility, marking a milestone in India's retail sector. 'Fashionabling Earth' features interactive 3D elements and pop-up images designed to inspire sustainable living among a broader audience.
The book not only commemorates ABFRL's past achievements in circularity, renewable energy, and zero waste but also outlines its dedication to clean by-design products, sustainable operations, and inclusive communities.
Dr. Naresh Tyagi, Chief Sustainability Officer, ABFRL, underscores the book's embodiment of the company's three sustainability pillars. As India's premier fashion and lifestyle player, ABFRL's narrative emphasises continuous innovation and leadership in addressing climate change.
ABFRL's partnership with Deutsche Gesellschaft fur Internationale Zusammenarbeit (GIZ) GmbH on the 'Approaches for Circular Textiles and Apparel Industry in India' initiative, supported by the German Federal Ministry for Economic Cooperation and Development (BMZ), underscores its proactive approach towards circularity.
Moreover, ABFRL's retail spaces, including Jaypore and Van Heusen, feature innovative digital displays and sustainable design, reflecting its commitment to environmental responsibility.
With ambitious goals like developing a net-zero built environment, ABFRL aims to elevate its sustainability initiatives over the next decade. The launch of 'Fashionabling Earth' signifies not only past successes but also ABFRL's unwavering dedication to crafting a sustainable future. The book serves as a powerful tool for engaging stakeholders and the public in ABFRL's ongoing mission towards sustainability excellence.
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