Activewear brand BlissClub plans to open 20 brick-and-mortar stores in FY’24. The brand opened several new stores across Mumbai and Bengaluru in FY’23, boosting its revenue by over fourfold to Rs 68 crore. However, the brand’s D2C business’ losses also rose by a similar amount to Rs 36 crore.
BlissClub’s offline expansion will enable it to connect with shoppers in person to receive feedback and build connections. The brand will focus on opening company owned and operated stores to enable it to have full control over the stores.
Along with retail expansion, BlissClub also expanded its product categories to add a wide range of plus size garments to its portfolio.. The brand has also launched campaigns to promote an active lifestyle and body positivity.
