04 October 2023, Mumbai
Cover Story, the popular women's fashion brand, has expanded its retail presence with a new exclusive outlet in Pune.
Situated within the bustling Phoenix Mall of the Millennium, this store boasts a comprehensive selection of trendy western casual and occasion wear. The launch coincided with the unveiling of Cover Story's autumn collection, showcasing their commitment to staying ahead of fashion trends.
Background
This development comes as part of Cover Story's strategic expansion, following the recent opening of their third brick-and-mortar store in Mumbai's Phoenix Market City mall in Kurla. The brand, a subsidiary of Reliance Retail Ventures Limited, traces its design inspiration to a London-based studio.
Phoenix Mall of the Millennium, which opened its doors to the public on September 1st, is rapidly becoming a fashion hub in Pune. With a sprawling 15-acre land parcel, it houses a diverse array of Indian and international fashion and beauty brands.
Cover Story's latest outlet is set to further enhance the mall's appeal to fashion-forward shoppers in the city.
