Renowned global apparel brand, Dockers has made its debut in the Indian fashion retail market by inaugurating its first store at Pacific Mall Delhi. The brand aims to strengthen its retail presence in the country by opening five additional stores this year in Tier I and metro cities like Hyderabad, Pune, Bangalore, and Mumbai.
In the forthcoming year, Dockers plans to launch 20 more stores, with offline expansion complemented by partnerships with department stores such as Shoppers Stop. Additionally, the brand will launch its online channel, scheduled to go live this week, outlines Berry Singh, Chief Operating Officer, Ace Turtle, the retail technology firm collaborating with Dockers for its Indian market entry.
Known for its expertise in managing licenses for esteemed fashion and lifestyle brands including Lee, Wrangler, Toys ‘R’ Us, and Babies ‘R’ Us in India, Ace Turtle will spearhead Dockers' expansion endeavors both offline and online.
Natalie MacLennan, CEO, Dockers, affirms, the vast potential of the Indian market will enable the brand to connect with the new generation of consumers who prioritise quality, comfort, and style. Its partnership with Ace Turtle will ensure the seamless delivery of the brand experience to consumers across the country.
Dockers aims to tap customers in the 22-35 age group with its California-style Khaki range of products. Characterised by its laid-back California vibe, Dockers' signature Khaki range is poised to resonate with the discerning tastes of Indian consumers.
