Flipkart has launched its first campaign for the year 2024 starring actor Alia Bhatt.
Titled, ‘Mauka jo bhi ho, bas Flipkart karo,’ the campaign aims to boost sales on the e-commerce platform during the ongoing wedding season in India. It features two ad films that showcase different wedding rituals celebrated across India.
The campaign boosts Flipkart’s commitment to deliver value while fulfilling every nuanced need - from everyday essentials and the latest gadgets, to wedding fashion wishlists. It features a well- dressed couple who shock everyone at a wedding by presenting them with unexpected and thoughtful gifts – a smartphone and television to the couple.
Pratik Arun Shetty, Senior Director-Marketing, says, the campaign celebrates Flipkart’s role in empowering shoppers role with perfect outfits and meaningful gifts during every special occasion
The campaign will be aired across a mix of retail channels to enable Flipkart to reach its set of consumers in multiple languages across demographics.
