After finalising a new franchise deal with the local e-commerce giant Myntra, Next plans make its debut in India by setting up both online and in physical stores across the country. Its partnership with the e-commerce company empowers Next to expand its omnichannel footprint throughout the region.
As per the agreement, Myntra will launch eight to ten Next-branded outlets in key cities like Bengaluru, Delhi, and Mumbai. Additionally, it will upgrade Next's digital presence by making its range of menswear, womenswear, and kidswear collections available online.
Myntra will also introduce other esteemed brands from the Next portfolio, such as Reiss, Joules, and Fat Face. Lord Wolfson, CEO, Next, cites India's rapid growth as a key factor in its decision to expand in the country. Nandita Sinha, CEO, Myntra, adds, the e-commerce company aims to fortify Next's omnichannel presence in India by leveraging its expertise in fostering adoption for global brands.
Beyond India, Next is actively pursuing similar franchising and licensing opportunities across Asia, aligning with its broader strategy for international expansion.
