Sanya Malhotra new brand ambassador for Shoppers Stop’s private labels
10 May 2022, Mumbai:
Leading premier fashion and beauty retailer, Shoppers Stop has chosen actress Sanya Malhotra as the new brand ambassador for a few private brands.
The move will help Shoppers Stop focus more on private brands as an important strategic pillar.
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The strategy resonates with the retail chain’s vision to improve engagement with women shoppers and simultaneously build its private-label portfolio.
Venu Nair, Customer Care Associate, Managing Director, and CEO, Shoppers Stop opines, that having Malhotra for the retailers’ private brands will help it improve resonance with consumers.
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Her playful and cheerful personality coupled with her style quotient will help Shoppers Stop connect better across various geographies via its private labels.
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