Department store chain Shoppers Stop has entered the Ahmedabad market by opening two new stores at Shyamal Cross Road and Science City.
The retailer also opened the 10th outlet of its value fashion format Intune in the city. Launched in June 2023, the format offers clothing and accessories at prices starting at Rs 199 for its younger customers.
Earlier this year, Shoppers Stop launched two stores of this format in Hyderabad and one in Mumbai on a trial basis. It plans to open about two dozen Intune outlets in the current fiscal year ending March 2024.
Established in 1991, Shoppers Stop currently has over 102 department stores in 52 cities, 7 premium home concept stores under the name Home Stop, and over 89 speciality beauty stores including M.A.C, Estée Lauder, Bobbi Brown, Clinique, Jo Malone, Too Faced, SS Beauty, 22 airport doors and 10 Intune stores.
