Mumbai-based specialist in bottom wear, the Pant Project has opened its first physical store in the city's bustling Bandra neighborhood. The store is designed to allow customers to experience the brand's trousers in person, as they can touch and feel them.
“The Pant Project recognises the importance of a physical touchpoint and is looking to expand its omni-channel footprint across India," the brand announced.
The Bandra store allows customers to explore the unique features of The Pant Project's trousers, such as the all-weather essentials that visitors can spray and test for water repellency or the ripstop pants that customers can test with a rock for tear strength.
Following the launch of its maiden store, The Pant Project plans to expand into other cities across the country. The brand's long term goal is to form a network of physical stores to function as community building centers and customer experience hubs, according to the label.
Launched in 2020 as a digital native brand, The Pant Project offers customisable trousers for men and women. The brand currently offers over 250 styles of bottom wear, ranging from formal options such as chinos to athleisure styles such as joggers.
