VIP Clothing targets 40,000 outlets, tech-infused expansion, women's line growth
In a dynamic move, VIP Clothing, the well known innerwear brand, has successfully entered over 25,000 outlets and now sets its sights on a grand expansion to reach an impressive 40,000 outlets in the future. Under Sunil Pathare, Chairman and Managing Director, VIP Clothing is not merely expanding its reach but also making significant strides in diversifying its product portfolio.
An exciting venture on the horizon is the expansion of its women's range, VIP Feelings, into the untapped markets of West and North India. Pathare envisions capturing the essence of the evolving Indian lingerie industry, which is embracing openness and confidence, and plans to translate this evolution into unique store solutions and designs.
What sets VIP Clothing apart is its proactive approach to technology integration. In a bid to outpace the competition, the brand is investing heavily in cutting-edge advancements. The future holds promises of interactive store displays, AI-driven customer service, and state-of-the-art inventory management systems. Pathare emphasizes the importance of staff training to seamlessly adopt these innovations, ensuring that the brand stays at the forefront of technological excellence.
As VIP Clothing charts its course for expansion, it continues to adeptly navigate regulatory complexities and remains steadfast in its commitment to acquiring new talent. The brand's dedication to fostering the development of fresh perspectives aligns with its keen understanding of market dynamics, propelling it toward a future where innovation, talent, and market acumen converge for unparalleled success. VIP Clothing isn't just envisioning the future; it's actively shaping it with a bold and visionary approach.
