20 September 2023, Mumbai
FableStreet, the online fashion brand, is making its foray into brick-and-mortar retail and is aiming to establish 10 to 15 stores by mid-September next year, according to Ayushi Gudwani, the founder and CEO of FS Life, as reported by ETRetail.
This brand, supported by Fireside Ventures, is set to inaugurate three flagship stores between mid-September and October. These stores will be located at prominent shopping destinations: Phoenix Marketcity in Kurla, Phoenix Palladium in Lower Parel, and Phoenix Mall of Millennium in Pune.
Nuances
Furthermore, FableStreet is actively searching for suitable locations to launch stores in both Delhi and Bengaluru.
The expansion into brick-and-mortar retail is a strategic move for FableStreet, which aims to provide a more immersive shopping experience for its customers. The stores will offer a wide range of products, including workwear, casual wear, and accessories. FableStreet also plans to offer made-to-measure services in its stores.
The expansion comes at a time when the Indian fashion retail market is witnessing a strong recovery. The market is expected to grow at a CAGR of 11.6% over the next five years.
