02 August 2023, Mumbai
Unveiling
Myntra, the leading fashion e-commerce platform, expands its international brand repertoire by introducing the prestigious 'Iconic' brand. Iconic will unveil an array of products, including shirts, tees, polos, shorts, chinos, and denim for men, while women can explore the selection of tops, tees, dresses, skirts, shorts, pants, and denim.
Global collection
As part of this collaboration, Myntra will provide an exclusive online brand store (OBS) for Iconic, ensuring seamless accessibility for customers. Additionally, the brand will feature prominently on Myntra Mall and Myntra Studio, gaining wider exposure.
Synergies
Myntra, expressed pride in its thriving association with the Iconic group, having previously achieved success with Gant, True Religion, and Iconic group, conveyed enthusiasm to cater to Myntra's trendsetting consumers with their premium smart casuals.
Presently, the Iconic group boasts 26 stores across India, showcasing over 15 exclusive international and controlled brands.
