14 August 2023, Mumbai
Nykaa Gems, a multi-brand beauty and fashion retailer, has expanded its offerings to include more affordable up-and-coming Indian brands.
Discovery
The move is aimed at supporting local talent and helping shoppers discover new labels. Nykaa Fashion, management maintains that the expansion of Nykaa Gems is part of the company's commitment to promoting Indian design as there is an incredible bunch of designers and talent all over the country who are building amazing new trends and designs.
The platform wants to give them a platform to showcase their work and reach a wider audience.
Widening horizons
Nykaa Gems now feature a wide range of brands, from The Cai Store and House of Fett to Seeaash and Gulaabo.
The retailer also offers a variety of price points, making it accessible to shoppers of all budgets. With the expansion of Nykaa Gems, Nykaa is positioning itself as a one-stop shop for discovering new Indian brands.
The retailer is also hoping to become a more inclusive destination for shoppers, by offering a wider range of price points and brand diversity.
