02 February 2023, Mumbai
Homegrown startup Snitch has raised funds for branding and influencer marketing.
Founded in 2019, Snitch manufactures and sells fast fashion clothing for men. The company started as a B2B portal manufacturing daily men’swear for retailers. However, during Covid it restructured its business model and was relaunched as a D2C brand.
Snitch has witnessed tremendous growth and is projecting to close fiscal year 2023 with an annual run rate of Rs 120 crores. Earlier, the company expected to close fiscal year 2023 at Rs 90 crores revenue. In terms of categories, the fashion startup entered into the plus-size category in 2022. The company will be getting deeper into the plus-size category and is also launching a luxury collection and quirky swimwear.
Snitch is a mass premium brand. By end of 2022, Snitch had over 2,500 styles on its website. This 21st-century fashion station and destination for millennials is widely known for its experimental approach that captures world class trends and designs and produces mindful and sustainable everyday drops of the freshest styles.
Snitch’s festive collection has contemporary designs and styles. The idea behind the festive collection is to bring together prints and colors from various regions across India to show the nation’s diversity.
