05 December 2022, Mumbai
Tata Cliq Luxury is expanding its footprint in the bridge-to-luxury fashion segment.
About ten new brands would be added and these would be in the niche and high-fashion categories, with clothing, accessories, handbags, and footwear being the main focus.
The company will also tie up multi-brand boutiques that house many brands in offline retail stores. Recently, the company also launched 13 international brands on the platform. In addition, it is looking at fashion as its strategic focus and has partnered with local company Le Mill, a multi-brand luxury fashion brand based in Mumbai.
The strategy for Tata Cliq Luxury is to target about five million households or one per cent to two per cent of the top consumers in India. The top brands that retail on Tata Cliq’s platform get about 15 per cent to 40 per cent of their entire sales from the website. So the company’s large digital presence contributes heavily to these brands’ sales and it is a very serious business channel for these companies.
The company is seeing its highest growth in the footwear and watch categories. These are new, emerging categories that have been doing well in the past year outside of apparel and handbags.
