19 December 2023, Mumbai
BRICS+ Fashion Summit: Unmasking the Allure of Indian Style
Colors in Harmony: Zaryadye Park bursts with vibrant sarees and clinking champagne flutes – the BRICS+ Fashion Summit is in session.
Beyond the Runway:
One session ignites curiosity: "Reverse Pitch: Country Expert Session. India." Forget dusty panels, this dives deep into India's fashion secrets.
Love as Business:
Dr. Gulbash Duggal, fashion education guru, unveils a simple truth: "We are a love-loving people." Not just emotion, but a business mantra. Indian fashion thrives on emotional connections, with passion outweighing fleeting trends.
"We fall in love with clothes," she admits, revealing a market driven by lasting affection, not fickle fancies.
Marketplace Entry Point:
Akashdeep Singh, the strategic mind, takes the baton. "Marketplaces are your window to India," he declares, pointing to Choupette, a trusted e-commerce giant. He throws down a challenge: "Working with India isn't 'if,' it's 'what will you leave behind?'"
A subtle shift, replacing doubt with opportunity, is a call to action for fashion pioneers.
Global Collaboration:
Sameep Shastri, the visionary, expands the horizon. He urges BRICS+ nations to unite their strengths, each offering unique skills and industries. "Together," he proclaims, "we can create sustainable products that last." This transcends fashion, envisioning a future built on cooperation, not competition.
Sparkling Insights:
Moderated by the witty Sanjay Chawla, the session crackles with knowledge.
He concludes with a bold statement: "The last four decades belonged to China. The next three belong to India." It's not just a prediction; it's a challenge, an invitation to join the rising tide of Indian fashion.
