To reinforce the brand’s focus on ‘Make in India’ and reinforce its products’ quality through greater process control and precision automation, footwear label Bata India has expanded the production capacity of its Nagar factory in Kolkata.
The company has installed a DESMA-PUDIP (Polyurethane Direct Injection Process) machine at the factory with an aim to deliver improved consistency, speed, and quality across the unit’s output. Developed by global footwear machinery manufacturer DESMA, this machine features automated direct soling, robotic spray and roughening arms, and auto-enabled mould processing.
The factory inauguration event attended by government officials including Maloy Ghatak, Minister of Labor and Law, Government of West Bengal, and Avanindra Singh, Labor secretary. Senior leaders from Bata India and representatives from the Bureau of Indian Standards were also present. Anjan Kundu, Head - Supply Chain, Bata India, attended the event in person, while Gunjan Shah, CEO and President and David Lynch, Chief Supply Chain Officer, Bata Global, joined virtually.
The commercialisation of the DESMA-PUDIP machine marks a bold stride in the brand’s journey to modernise and scale its manufacturing capabilities, says Shah. It reaffirms the company’s commitment to ‘Make in India,’ to innovation, and to creating long-term value for its customers, and association with the state of West Bengal.
