07 July, Mumbai 2025
A prominent Indian sports and athleisure footwear brand, Campus Activewear has collaborated with the Hameedia Group-owned leading menswear brand Signature to foray into the Sri Lankan market.
This collaboration aims to make Campus products widely accessible to Sri Lankan consumers through Signature showrooms, H-Sports outlets, and the Signature website. This move will help the brand meet the growing demand in Sri Lanka for stylish, value-driven lifestyle products by offering their extensive portfolio of globally inspired and fashion-forward footwear.
Nikhil Aggarwal, CEO & Whole Time Director, Campus Activewear emphasizes, this expansion aligns with the brand’s long-term strategy of entering scalable, high-potential markets that resonate with our brand philosophy and product strengths. Sri Lanka offers a promising landscape with its rising consumer appetite for accessible, fashion-forward lifestyle products. By leveraging Signature’s strong brand presence and own proven-product capabilities, Campus Activewear aims to mirror the success achieved in India.
Amjad Hameed, Director of Signature, highlights, the brand’s partnership with Campus will help redefine the footwear retail space in Sri Lanka, just as it has done with men’s fashion.
Campus will roll out its diverse range, including lifestyle, running, and walking footwear, supported by robust local marketing initiatives, retail activations, and seamless omnichannel access via Signature and H-Sports' retail and digital networks. This strategic launch marks a firm step for Campus Activewear towards becoming a leading player in the broader South Asian Sports and Athleisure landscape. The partnership leverages Signature's deep market understanding and distribution capabilities with Campus Activewear's product expertise to capture a significant share of the burgeoning Sri Lankan footwear market.
