Divine Hindu to expand products range in India and internationally

Divine Hindu to expand products range in India and internationally

08 July, Mumbai 2025

Spiritual lifestyle brand, Divine Hindu plans to expand its products range both in India and internationally. For this, the label has raised Rs 1.56 crore (approximately $187,000) in a seed funding round from BeyondSeed, D2C Insider Super Angels, and Signal Ventures.

Co-founded by Aniruddha Singhai and Anurodh Singhai, Divine Hindu offers a diverse array of certified devotional and spiritual products. Their catalog includes items such as Rudraksha, Tulsi, Karungali, sandalwood, agarbatti (incense sticks), brass idols, puja kits, sacred jewelry, gemstones, and religious books. Each product is carefully chosen to ensure ritual purity, support traditional artisans, and provide customers with beautifully crafted, trustworthy spiritual items.

Divine Hindu aims for widespread expansion across India through major e-commerce platforms like Amazon, Flipkart, Myntra, Blinkit, Zepto, and Instamart. The brand also has plans to enter the international market, starting with Amazon Global in countries such as the US, UK, UAE, and Canada. In addition to market expansion, Divine Hindu is preparing for new product launches, including specially curated puja kits and spiritual wearables.

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