24 May, Mumbai 2025
Having acquired the premium kidswear brand Gini & Jony in November 2024, vertically integrated manufacturer Suditi Industries aims to turn the brand profitable by FY ’26 with an EBITDA margin of 7-8 per cent.
The company has adopted a twofold expansion strategy: to maintain its leadership position and also actively contribute to the market’s growth. It aims to strengthen the brand’s presence in Tier-II, III markets to tap into the rising purchasing power and brand consciousness in these regions.
The company also aims to expand the brand’s product range to cater to evolving consumer preferences, ensuring it meets the diverse needs of modern parents and children.
Besides, it aims to enhance its digital platforms and seamlessly integrate them with physical stores to provide a unified and enriching customer experience. With these strategies in place, the company projects, the brand will achieve a turnover in the range of Rs. 700 to Rs. 800 crore within the next five years.
Focused on delivering high-quality fabrics, superior craftsmanship and thoughtful design at an accessible yet premium price point, Gini & Jony has a strong presence and performance across Tier-1, Tier- II and Tier-III markets. Like most premium brands in India, it has registered faster growth in Tier-1 cities due to better retail infrastructure and accessibility. However, it perceives real expansion opportunity in Tier-II and III markets.
