H&M Group's second-largest brand, COS (Collection of Style) plans to open its maiden Indian store at Nexus Select Citywalk in New Delhi in October 2025, says Jayen Naik, Chief Operations Officer, Nexus Select Malls.

Renowned for its premium fashion offerings, COS is also known for its minimalist, timeless, and high-quality designs. The brand’s designs are characterized by clean lines, neutral color palettes, and architectural silhouettes. It prioritizes on the relevance of seasonless designs over time, as against its parent company's faster-paced approach.

Spanning approximately 4,000 sq ft of carpet area, the brand’s new store will be located on the ground floor of Nexus Select Citywalk.

The H&M Group currently owns several globally recognized brands such as H&M, H&M Home, COS, Weekday, Cheap Monday, Monki, & Other Stories, Arket, Singular Society, and Sellpy.

The Nexus Select Citywalk Mall in New Delhi hosts many international brands like Foot Locker and NARS, notes Naik. NARS opened its store at the mall in July 2024 while Foot Locker opened in October 2024 and Prada Beauty in February 2025.

Looking ahead, the mall plans to open a store for the brand Gucci Beauty in FY26 and Guerlain’s first store during Diwali 2025.

Currently, the Nexus Select Trust operates 18 malls across India. The retailer plans to expand portfolio to 30 malls by FY 2029-30, asserts Naik.

The group aims to also expand into cities like Hyderabad in the South, and Gurugram, Jalandhar, and Uttarakhand in the North. Currently managing 10.4 million sq ft of retail space, the group aims to double this by FY 2029-30, Naik states.

In Q3, FY25, the revenue of Nexus Select Citywalk Mall increased by 6 per cent Y-o-Y. The group faced several challenges during the year with the consumption, particularly in the apparel category, remaining constrained, resulting in single-digit overall consumption growth. However, the beauty category witnessed significant growth, with consumers also returning to malls for dining experiences, Naik signs off.

Reliance Retail's fashion and lifestyle brand, Azorte, has released a new ad campaign titled, ‘Your Safe Space,’ featuring actors Khushi Kapoor and Vedang Raina.

A brainchild of FCB Ulka, this campaign is set to be launched across all major channels including social media, TV, billboards, streaming platforms, and in-store events.

According to Nitin Sehgal, CEO, Azarto, through this campaign, the brand conveys the message of giving the Gen Z a place where they can truly be themselves. The brand also aims to leverage this campaign to position Azorte as go-to brand for trendy, high-street fashion.

Dhaval Doshi, Head-Marketing, adds the campaign aims to capture the real, everyday vibe of self-expression. The campaign aims to help consumers acknowledge that life is messy, with all sorts of mixed-up emotions. It's okay to change their mind; it's part of growing, not something to be ashamed of.

Launched in 2022,  Azorte specifically targets Gen Z shoppers who believe in staying abreast of the latest global fashion trends. Besides their physical stores, the brand also retails its products online through Ajio, Reliance's multi-brand e-commerce site.

Denim brand Spykar is launching an Eid campaign in collaboration with popular Indian digital content creator, Faisal Shaikh, also known as Faizu.

Titled ‘Eidi that always stays with you,’ the campaign aims to promote Spykar's denim collections as ideal gifts for the upcoming Eid festival.

In the campaign, Shaikh highlights his choice of Spykar for his Eid gifting, emphasizing the concept of meaningful gifts that endure beyond a fleeting moment. He shares his perspective on

‘Eidi that stays with you,’ connecting it to experiences, milestones, and everyday life.

Sanjay Vakharia, CEO, Spykar, states, the campaign intends to inspire people to select gifts with lasting significance. He compares the enduring nature of strong relationships to the lasting quality of denim, noting that good denim, like good relationships, evolves over time and becomes an integral part of one's identity.

Established in 1992, Spykar currently boasts over 2,250 retail touchpoints, including more than 300 exclusive brand outlets.

Direct-to-consumer (D2C) brand, Desiqlo aims to transform the ethnic wear market by providing curated Indian fashion to Indian-origin consumers in the US and globally.

With over 32 million Non-Resident Indians (NRIs) worldwide and a combined spending power exceeding $100 billion, there's a significant demand for quality ethnic clothing. Desiqlo aims to bridge this gap by offering stylish, affordable, and authentic Indian fashion to a global audience.

Many NRIs in the US, Canada, the UK, Australia, and the Middle East struggle to find trendy, high-quality Indian wear. Local stores often offer limited, outdated, and overpriced options.

Ordering from India results in sizing problems, lengthy shipping, and unreliable quality.

Leveraging India's over $40 billion textile export industry, Desiqlo provides a seamless, cross-border shopping experience.

For years, NRIs relied on family shipments from India, waited for personal trips, or settled for inadequate local selections. Online shopping presented issues like poor fabrics, inaccurate sizing, and slow shipping.

Desiqlo was founded to address these problems, offering a curated selection of stylish, high-quality Indian wear. The e-commerce brand selects collections from India's top manufacturers and designers, ensuring authenticity, sustainability, and premium craftsmanship. The platform offers traditional sarees, lehengas, kurtas, and modern Indo-Western fusion wear. Each of their  products undergoes rigorous quality checks.

Desiqlo focuses on a seamless shopping experience, providing reliable international shipping with fast delivery, competitive pricing, and secure payments.

Featuring over 10,000 products, Desiqlo's collection is available at desiqlo.com with launch offers like free shipping on orders over $50 and early access to limited-edition designs.

Founded by an e-commerce expert, Shweta Agrawal, Desiqlo aims to bring innovation to the cross-border B2C space. With her experience at Flipkart and Tradyl, Agarwal is able to make make high-quality ‘Made in India’ fashion accessible globally.

One of India’s leading fashion and lifestyle platforms, Myntra has launched the Tommy Hilfiger Innerwear collection for men. Currently available in the brand's offline stores, the collection will now also be available to customers on Myntra.

Designed for both comfort and style, the collection offers a wide variety of products such as trunks, briefs, boxers, and boxer briefs.

These products have been crafted from premium fabrics like supersoft cotton, modal, microfiber, and moisture-wicking material for a luxurious yet comfortable wearing experience.

 Conforming to the brand’s commitment to ethical practices, the collection incorporates regenerative and organic cotton in many of its key pieces. This makes the collection not only stylish but also sustainable. Strengthening its presence in the mass premium segment of the Indian market, Tommy Hilfiger caters to consumers who demand both high-quality products and a sustainable approach to fashion.

 Jayanti Ganguly, Vice President - Category Management, Myntra says, as the men's innerwear category continues to grow rapidly on the platform, this launch reflects Myntra’s commitment to providing high-quality, fashionable options that cater to the evolving needs of today’s customer.

Nitesh Kanchan, CEO - AFL Digital, adds, the launch of Tommy Hilfiger Innerwear on Myntra brings premium-quality innerwear to fashion-conscious consumers in India, redefining everyday essentials with elegance and comfort.

The association with Myntra allows Tommy Hilfiger to tap into one of the fastest-growing categories on the platform, while further reinforcing Tommy Hilfiger’s footprint in India, with over 10,000 styles available across menswear, womenswear, watches, wearables, and accessories on Myntra. Additionally, shoppers will be enabled to over 70 styles from Tommy Hilfiger’s underwear catalogue.

Tommy Hilfiger’s strategic move into India’s growing innerwear market further solidifies its position as a leader in the mass premium fashion segment, bringing quality products that cater to the modern consumer’s preferences for both style and sustainability. 

Russian designer Za Za will present their collection at the upcoming Lakmé Fashion Week (LFW), in partnership with the Fashion Design Council of India (FDCI), on March 28 at the Jio World Convention Centre in Mumbai.

This showcase is a part of the FDCI's Designer Exchange Program with the Russian Fashion Council, an initiative aimed at strengthening cultural connections between India and Russia.

Za Za's collection will feature darkly colored coats, bold statement capes, and structured tailored ensembles.

Sunil Sethi, Chairman, FDCI, says, the Council has been actively promoting cultural exchanges with various nations.  Its collaboration with the Russian Fashion Council, through this designer exchange program, will help further reinforce those ties.

On the occasion of Shivratri, TT Limited, a legacy Indian innerwear and casualwear brand with over 60 years of market presence, has announced a major marketing overhaul by appointing acclaimed Bollywood actor Rajkumar Rao as its brand ambassador. Known for his powerful performances in films like Stree, Newton, Shahid, and the upcoming Sourav Ganguly biopic, Rajkumar Rao is set to bring fresh energy and relatability to the brand.

Sanjay K Jain, Managing Director of TT Limited, said, “Rajkumar Rao is a true self-made success. His values of authenticity, hard work, and aspiration align perfectly with our brand’s ethos. He has worn TT since his childhood, making this collaboration genuine and personal.”

Leading this transformation is Executive Director Hardik Jain, who emphasized a bold, unconventional strategy to stand out in a crowded market. “We won’t follow trends, we’ll set them. Our aim is to create deeper consumer connections,” he said. Joint Managing Director Jyoti Jain added that TT will continue blending its rich heritage with a modern outlook to stay relevant.

TT's new tagline, ‘TT ka FiTT, Humesha SuperhiTT’, highlights its focus on delivering perfect fit and comfort. The brand has recently completed a product audit to align its offerings with evolving consumer needs.

With a wide portfolio across innerwear, casualwear, and thermals, and sub-brands like Desire, HiFlyer, Cool, and Elite, TT continues its nationwide expansion while staying rooted in trust and quality.

LF's flagship brand, Hazzys, is making its debut in the Indian market, aiming for significant growth as it celebrates its 25^th anniversary. The brand plans to establish itself as a leader in ‘premium casual’ fashion globally.

LF has recently signed a strategic export agreement with Asian Brands Corporation, an Indian company, to facilitate its expansion. Hazzyswill open its first standalone store in India in the latter half of this year, with plans to launch over 10 stores within the next three years. This marks the first time a Korean fashion brand has opened its own dedicated store in India.

Based in Bengaluru, India, Asian Brands Corporation is a brand investment firm. This venture is the result of LF's three-year market research into India. The Indian premium casual fashion market already features international brands such as Polo Ralph Lauren, Lacoste, and Tommy Hilfiger, and there's a strong demand for classic fashion among the growing middle class. Hazzys intends to introduce its ‘Iconic’ collection, leveraging its successful strategies from other Asian markets like China, Taiwan, and Vietnam.

According to a McKinsey report, India’s non-luxury fashion market is projected to grow by 12 per cent to 17 per cent this year, surpassing growth rates in the US, Europe, and China. The luxury sector is expected to grow by 15 per cent to 20 per cent. India's middle class, numbering 430 million, presents a significant consumer base.

Hazzys has achieved high growth rates in overseas markets like China, Taiwan, and Vietnam. Overseas sales of the brand’s ‘Iconic; series increased by 478 per cent in 2023 compared to 2022, and is projected to grow another 106 per cent from 2023 to 2024. This significantly exceeds the overall growth of the ‘Iconic’ collection domestically and internationally. Last year,

Hazzy’s total global sales grew by approximately 15 per cent.

Since entering the Chinese market in 2007, Hazzys currently operates over 530 stores there. It was also the first Korean fashion brand to enter the Taiwanese market in 2013 and the first Korean casual brand to enter the Vietnamese market in 2017, solidifying K-Fashion's presence in Asia.

Birla Cellulose, a part of the Aditya Birla Group, made a striking impact at "Jaipur Times Fashion Week" with an exclusive showcase featuring its eco-conscious fabric, Livaeco. The collection, created in collaboration with Indoera, Juniper, and Holly Hock, highlighted a seamless blend of style and sustainability, reinforcing the brand’s commitment to responsible fashion.

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The highlight of the event was actress Tejasswi Prakash, who graced the runway as the showstopper for Livaeco. Known for her impeccable style and strong advocacy for sustainable fashion, she wore a specially curated ensemble that embodied the essence of fluid fashion with a lower environmental footprint.

Livaeco’s collection presented a fusion of tradition and modernity, offering stylish ensembles crafted with responsibly sourced fibers. These fabrics contribute to reduced water consumption and lower carbon emissions, making each garment an eco-friendly choice.

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Speaking about her association with Livaeco, Tejasswi Prakash said, “Fashion is an expression of identity, and it’s inspiring to see brands like Birla Cellulose making sustainability a part of style. This collection beautifully merges elegance with responsibility, and I’m thrilled to walk the ramp in a look that represents eco-conscious fashion.”

Manmohan Singh, Group Executive President and Chief Marketing Officer of Birla Cellulose, emphasized the brand’s vision, stating, “At Birla Cellulose, sustainability is an ongoing journey. Livaeco enhances our commitment with responsibly sourced raw materials, minimal water use, and low greenhouse gas emissions. Its unique traceability solution ensures complete source credibility, allowing consumers to make informed eco-friendly choices.”

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Jaipur Times Fashion Week served as a platform for innovation in fashion, and Livaeco’s showcase set new standards in sustainable couture. Bringing together designers, fashion enthusiasts, and industry leaders, the event underscored the transformative power of responsible fashion, reinforcing Livaeco’s role in shaping a greener future, one stylish step at a time.

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