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Fast fashion is replacing India’s traditional attire: Public Desire

Based on the data from the online women's clothing and footwear brand Public Desire, a new study conducted to examine apparel market revenue, clothing prices, and consumer buying habits, shows, the traditional trend of wearing simple, home-grown cotton garments in India is being replaced by fast fashion items.

Rapid urbanisation, westernisation, increasing disposable incomes, and a growing young population have made India a prime target for fast fashion brands with an average Indian spending approximately $2,500 per year on clothes, says the report by Public Desire.

India ranks India second only to Switzerland ($2,825 per person) and on par with Australia ($2,500) in terms of average annual clothing expenditure. The country also ranks third in overall clothing expenditure, trailing only the United States and Norway. This high average spend is attributed to multiple factors, including the cost of individual items and the number of purchases.

In contrast, China adopts a more modest approach to clothing consumption. Despite having the second-highest apparel market revenue globally, Chinese consumers buy an average of 21 items per year and spend a total of $259.09—the lowest on the list. This equates to an average price of just $12.11 per item.

Brands are capitalising on this by leveraging social media platforms and influencers to promote their products. Combined with rising disposable incomes, this digital marketing push has fueled a growing desire for fashionable apparel.

Fast fashion is replacing India’s traditional attire: Public Desire

Fastrack expands youth-centered product range with new ‘Fleek’ collection

Renowned watch and accessories brand, Fastrack has expanded its youth-focused product range with the launch of a new watch collection named ‘Fastrack Fleek’.

Designed for both men and women, Fleek was launched with 17 vibrantly colored watches and a captivating campaign film. The range aims to seamlessly transition the wearer from daily activities to dates and parties. By offering watches with colorful faces and contemporary styles, Fastrack seeks to strengthen its connection with Gen Z consumers in India.

Priced between Rs 2,795 and Rs 6,195, the new collection is now available across Fastrack's brick-and-mortar stores, its direct-to-customer e-commerce platform, and Titan World outlets. The diverse range is designed to cater to various budgets and style preferences.

Featuring dynamic visuals inspired by the shapes and facets of the watch, the campaign film is set in a surreal world. The video showcases a blend of life-size props, dynamic camera movements, and lively choreography that embodies the brand's ‘Seriously Playful’ attitude. It features the protagonists interacting with bold shapes and each other in a fresh, stylish manner, making a serious style statement.

Fastrack expands youth-centered product range with new ‘Fleek’ collection

Harshavardhan Chauhaan appointed new CMO, Trident Group

Harshavardhan Chauhaan has been appointed as the new Chief Marketing Officer (CMO) at Trident Group following his four-year tenure at Spencer’s Retail.

From 2020-24, Chauhaan played pivotal roles at Spencer’s Retail, overseeing initiatives in brand marketing, consumer analytics, digital and performance marketing, and eCommerce and omnichannel marketing.

Prior to that, he served as the Central Head of Marketing & Phygital (Digital Transformation) at DLF Ltd from 2017 to 2020.

His professional journey encompasses significant positions at ShopClues, Godrej Group, ITC Ltd, Hindustan Unilever, Reckitt, and Accenture. Chauhaan's expertise in the retail, eCommerce, and Martech sectors has garnered recognition, including his inclusion among the 50 Most Influential Retail, eCommerce & Martech professionals in India by CMO Asia – Africa – GCC Retail Congress.

HarshavardhanChauhaan

Skechers collaborates with Ishan Kishan to promote new footwear collection

Global footwear brand Skechers has collaborated with Indian cricketer Ishan Kishan to endorse the brand’s performance and lifestyle footwear collection.

Kishan has been appointed as the brand’s newest ambassador and will feature prominently in marketing campaigns across various platforms. This partnership will boost Skecher’s presence among the youth demographic as it will leverage Kishan's popularity as a key player for the Mumbai Indians and his widespread appeal across the nation.

Emphasising on the importance of comfortable and performance-oriented footwear in his sporting endeavors, Kishan names Skechers as the ideal partner that caters to all his requirements. He expressed his enthusiasm to contribute to the brand's commitment to crafting top-notch athletic footwear.

Viewing this collaboration as an opportunity to capitalise on India’s passion for cricket, Rahul Vira, CEO, Skechers Asia, notes, Kishan will prove as an ideal ambassador for the brand as his vibrant persona resonates well with Skechers' sporty and stylish offerings.
Skechers' latest performance and lifestyle footwear collections for both men and women are now available for purchase on the brand's website and retail stores across India, catering to the diverse needs of consumers seeking comfort, style, and performance.

Skechers collaborates with Ishan Kishan to promote new footwear collection

Momatos launches new EBO in Ahmedabad

A premier name in children's fashion, Momatos has unveiled its highly anticipated exclusive store in Ahmedabad, marking a significant milestone in its journey to revolutionize the industry.

Featuring an extensive range of premium attire for girls, including frocks, gowns, ethnic wear, lehengas, shararas, and western wear, alongside an impressive selection for boys, comprising suits, party wear sets, ethnic wear, and blazers, Momatos ensures that every child can express their unique style. The brand also specialises in special duo collections to celebrate bonds through fashion.

Setting itself apart with a robust core team, a network of over 100 vendors nationwide, and a commitment to providing the latest and trendiest clothes for children aged 0 to 14, Momatos aims to redefine children's fashion.

The children's apparel market in India, estimated at Rs. 83,000 crore, is growing at more than 10 per cent per annum, making it one of the fastest-growing segments.
Indian parents are seeking fashionable yet quality apparel for their children, especially for special occasions. Identifying this gap, Momatos is offering top-notch clothing options backed by exceptional customer service, says Naveen Nebhnani, CEO.

With an active franchise segment and established stores in various cities, including Agra, Bhilwara, Hyderabad, Indore, Kanpur, Pune, Secunderabad, and Udaipur, Momatos continues to expand its footprint. The brand plans to launch more stores in Hyderabad, Pune, Secunderabad, and Indore.

Momatos launches new EBO in Ahmedabad

Relaxo Footwear inaugurates new experiential store for Sparx in New Delhi

Delhi-headquartered Relaxo Footwear, a prominent manufacturer and retailer of footwear, has inaugurated a new experiential store for Sparx at the Vegas Mall in Dwarka, New Delhi. This expansion includes the option for doorstep delivery services, enhancing customer convenience.

Expressing his delight over the inauguration of the store, Ramesh Kumar Dua, Managing Director, Relaxo Footwear, emphasises, the store aims to provide unmatched convenience and choice to customers. Focusing on the premium categories, the store will transform the footwear industry in India, he adds.

Established in 1984, Relaxo has emerged as one of India's largest footwear manufacturers, boasting brands such as Relaxo, Sparx, Flite, and Bahamas. The company operates a robust network of over 350 retail outlets and maintains a strong presence on major e-commerce platforms and large format stores.

For the financial year concluded on March 31, 2023, Relaxo Footwear reported revenue amounting to Rs 2,782.77 crore, underscoring its significant presence and market influence in the footwear sector.

Relaxo Footwear inaugurates new experiential store for Sparx in New Delhi

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