Apparel Affichages : 121

Amante launches new campaign to showcase brand’s versatile women’s clothing range

Apparel Affichages : 121
Amante launches new campaign to showcase brand’s versatile women’s clothing range
Apparel Affichages : 121

28 May, Mumbai 2025

Amanté has launched a new campaign to highlight brand’s versatile woman's clothing range

Titled, ‘Made Like You, the campaign features apparels ranging from lingerie and loungewear to shapewear and athleisure. Designed for comfort, functionality and adaptability, the collection aims to meet the daily needs and roles of modern women.

The campaign film follows a group of friends throughout their day, from sunup to sundown. Set to an upbeat soundtrack, the video showcases everyday moments and the bond of female friendships.

Using fast-paced visuals to showcase women in real-life situations like dancing, chilling by the pool, doing yoga, or just hanging out together, the campaign emphasizes on the comfort and ease of Amanté's products.

It also introduces refreshed versions of panty packs, shapewear, outerwear, sleepwear, loungewear, and swimwear launched by the brand.

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