Azorte opens new tech-powered store in Faridabad

10 May, Mumbai 2025

Premium fashion and lifestyle brand from Reliance Retail, Azorte has officially opened a new tech-powered store at Pacific Mall in Faridabad. This launch marks a significant expansion in the National Capital Region.

Located on the second floor of Pacific Mall, the new Azorte store features a curated selection of contemporary Indian and international fashion. It caters to the style-conscious shoppers of Faridabad with a wide range of products, including Western and Indian apparel, footwear, fashion accessories, beauty products, and more. The offerings are designed to meet the diverse fashion needs of millennial and Gen Z customers.

Azorte's retail concept stands out due to its integration of cutting-edge technology to enhance the shopping experience. The store incorporates smart fitting rooms, fashion discovery stations, endless aisles, and self-checkout kiosks, providing customers with a seamless and engaging shopping journey. These tech-enabled features are part of Azorte's strategy to redefine fashion retail in India, blending high-street fashion with innovative retail solutions.

The launch of the Faridabad store aligns with Reliance Retail's broader vision to expand Azorte's presence across key Indian markets. Since its inception, Azorte has aimed to compete with global fast-fashion brands by offering a unique mix of contemporary styles and tech-driven shopping experiences. The brand's growth reflects the increasing demand for premium fashion options among Indian consumers and highlights Reliance Retail's commitment to meeting these evolving preferences.

With the opening of this new location, Azorte continues to strengthen its position as a leading player in India's premium fashion segment, offering customers in Faridabad access to the latest trends and a next-generation shopping experience.

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