Chapter 2 Drip’s first flagship store launched in Mumbai
27 May, Mumbai 2025
Founded by Rhea and Showik Chakraborty, streetwear label Chapter 2 Drip launched its first flagship store in Bandra, Mumbai.
Designed to house men's and women's apparels launched by the brand, the store also features a coffee nook.
Styled in black and white tiled interiors, curved clothing racks, and a casual, expressive atmosphere, the store features handwritten quotes on its walls, alongside a built-in coffee bar and conversation corners to foster a sense of community amongst consumers and engage them.
Known for oversized tees, raw-edged hoodies, and apparel with affirming messages, Chapter 2 Drip positions itself outside of trend-driven fashion. More than impressing, the brand’s clothes are meant to express its customers’ personality, says Showik Chakraborty
The Bandra flagship also launches Chapter 2 Brew, a coffee nook created to encourage visitors to linger and connect. Priced in the range of Rs 1,190 and Rs 4,190, the brand’s products are available in a poetry-lined packaging and tags that double as affirmations to continue the brand’s focus on fashion as a form of healing and identity.
