Gully Labs eyes $12 million in value by FY28: Arjun Singh, Co-founder

20 May, Mumbai 2025

Having recently teamed up with motorcycle brand Royal Enfield for an exclusive sneaker collection, sneaker brand Gully Labs aims to grow to a $12 million brand by FY28, says Arjun Singh, Co-founder.

Launched two years ago, the brand aims to boost revenues by 10x by FY28. Of this, the brand hopes to generate $1.8 million revenues this fiscal year.

From the earlier 10-15 sneakers, the brand currently sells nearly 1,500 sneakers every month, adds Singh. To expand its reach, Gully Labs plans to sharpen its marketing efforts and improve its sales strategy. Until now, it has primarily been a product manufacturing and design-led brand, Singh notes.

Currently available through its website and at two multi-brand outlets (MBOs) in Mumbai, Gully Labs is looking to expand its presence on key online marketplaces and boost its brick-and-mortar footprint.

This fiscal year, the brand plans to expand into MBOs in Hyderabad, Kolkata, and Delhi, he asserts. It also plans to open its flagship store in Mumbai, spanning 1,500 - 2,000 sq ft, Singh adds.

Gully Labs recently invested $36,000 to open a vertically integrated manufacturing unit in Noida, covering 10,000 sq ft with a production capacity of 10,000 sneakers per month. Currently offering 25 SKUs, the brand plans to double this by the end of this fiscal year, states Singh.

Being cash flow positive, the brand generates 20 per cen of its revenue from international markets. It sells to customers in the US, UK, UAE, Singapore, Australia, and Canada, says Singh, adding, Gully Labs plans to further deepen ts presence in the US market.

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