KKCL launches new kidswear sub-brand,’ Junior Killer’

18 June, Mumbai 2025

A leading Indian apparel manufacturer and lifestyle brand, Kewal Kiran Clothing (KKCL) has officially launched its new kidswear sub-brand titled, ‘Junior Killer.’

Founded in 1981 and headquartered in Mumbai, KKCL boasts a diverse portfolio of in-house brands, including Killer, Integriti, LawmanPg3, Easies, Izel, Iti, and now Junior Killer. Designed for boys aged 4 to 16, Junior Killer features a high-street-inspired collection. This range covers casual wear, sportswear, denim, shirts, t-shirts, and co-ords, all crafted for both comfort and style.

The new Indore store joins KKCL's rapidly growing network of branded outlets, which includes over 6,500 points of sale across 29 states and five union territories. Junior Killer products are manufactured at KKCL’s modern Daman facility and are available through various distribution channels: exclusive brand outlets, K-Lounge formats, national chain stores, and digital platforms.

The Phoenix Citadel Mall store is part of KKCL’s strategic expansion into children’s apparel. This follows the brand's successful rollout with an omnichannel presence and widespread marketing campaigns. KKCL's integrated approach - spanning design, manufacturing, branding, and retailing - ensures consistent product quality and a cohesive brand experience across all its offerings.

This launch builds on KKCL’s evolution from a denim-focused manufacturer to a comprehensive lifestyle brand, as it continues to expand into new demographics and regions. With Junior Killer’s debut in Indore, KKCL strengthens its position in the kidswear market and brings accessible, fashionable options to young consumers in central India.

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