Pair-ie Tales launches maiden women’s footwear collection in India

20 June, Mumbai 2025

A new-age women’s footwear brand, Pair-ie Tales has launched its maiden footwear collection for women in the India.

Developed through the brand’s proprietary Cloud Comfort sole system, the collection has been meticulously crafted using premium faux leather, breathable linings, and ethically sourced components, reinforcing the brand's unwavering commitment to cruelty-free, sustainable fashion. The brand uses 100 per cent plastic-free packaging for its collection, making the unboxing experience as personal as the pair itself.

Each of these footwear has been designed focusing on women's schedules – from busy commutes and long meetings to spontaneous plans and everything in between.

The brand name, ‘Pair-ie Tales,’ is a thoughtful twist on ‘fairy tales,’ representing a larger mission to shif the narrative from stories traditionally told about women to ones led and authored by them. Each of its collections is designed to reflect a chapter in modern womanhood, celebrating resilience, individuality, and everyday expression.

The initial product range offered by Pair-ie Tales includes flat sandals, everyday slip-ons, versatile heels, and bold statement pieces. All these offerings are unified by their cohesive design aesthetic and their promise of all-day wearability.

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