Rangita launches new omnichannel retail store in Secunderabad

06 August 2025, Mumbai 

Contemporary ethnic wear brand from Stellaro Brands (part of AceVector), Rangita has launched its latest omnichannel retail store in Secunderabad.

Located at AMR Mall, Moula Ali, this new store opens just in time for the festive season, providing customers with a great destination to find trendy and affordable ethnic outfits for upcoming celebrations like Rakshabandhan, Dusshera, and Diwali.

The store offers fresh, design-led ethnic wear collections with prices starting as low as Rs 399. It features a wide range of products, from kurtas and sets to bottoms and festive wear, creating a wardrobe that blends traditional styles with modern sensibilities for today's Indian woman.

Himanshu Chakrawarti, CEO, Stellaro Brands, says, the store reflects Rangita’s growing resonance with women seeking style, comfort, and affordability, all under one roof.

Rangita’s business model is proving successful, with all its existing stores achieving EBITDA profitability at the store level. This success is driving a targeted expansion strategy in Tier I and Tier II+ cities across Andhra Pradesh and Telangana. The brand’s retail approach combines a premium in-store experience with an emphasis on affordability and great design, competing with more expensive brands.

This latest launch follows other successful openings in locations like Mantra Mall and DSL Mall, with further expansion planned across the region.

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